The Giving Lab - Prof. Danit Ein-Gar

Advancing research on prosocial behavior, helping, donating, volunteering

The main goal of Danit Ein-Gar’s Giving lab is to study prosocial behavior and to better understand how and why people help, donate and volunteer in the digital world.

In the lab we explore the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.)

For example, we look at how lifestyle practices shape new forms and motivations for giving, how recommender systems that offer donors personalized appeals increase the effectiveness of donation-raising platforms, how donation-raising crowdfunding websites can design more effective campaigns that increase their conversion rate and the overall campaign success.

Frequently Asked Questions

1 What specific areas of prosocial behavior does The Giving Lab investigate?

The Giving Lab, led by Prof. Danit Ein-Gar, investigates how and why people help, donate, and volunteer, particularly in the digital world. It explores the emotional, cognitive, and social processes that foster giving in contemporary lifestyles and through new-age charitable platforms like online websites, social network campaigns, and crowdfunding.

2 How does The Giving Lab's research contribute to optimizing donation campaigns and digital giving platforms?

The lab explores how factors like lifestyle practices shape new motivations for giving and how recommender systems can increase the effectiveness of donation-raising platforms. They also research how crowdfunding websites can design more effective campaigns to improve conversion rates and overall success.

3 Does The Giving Lab publish its research findings and academic projects?

Yes, The Giving Lab publishes its research findings and engages in various academic projects. The website includes dedicated sections for "Publications" and "Projects," indicating where visitors can find information on their academic output and ongoing studies.

4 What kind of contemporary giving platforms are studied by The Giving Lab?

The Giving Lab focuses on new-age charitable platforms relevant to contemporary lifestyles. These include online websites, social network campaigns, crowdfunding initiatives, and mobile applications, examining how these digital environments influence prosocial behavior.