The Giving Lab: Advancing Research on Prosocial Behavior & Digital Giving

How does The Giving Lab advance research on prosocial behavior, helping, donating, and volunteering?

The main goal of Danit Ein-Gar’s Giving lab is to study prosocial behavior and to better understand how and why people help, donate and volunteer in the digital world.

In the lab we explore the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.)

For example, we look at how lifestyle practices shape new forms and motivations for giving, how recommender systems that offer donors personalized appeals increase the effectiveness of donation-raising platforms, how donation-raising crowdfunding websites can design more effective campaigns that increase their conversion rate and the overall campaign success.

Frequently Asked Questions

1 What is the primary research focus of The Giving Lab?

The Giving Lab, led by Prof. Danit Ein-Gar, focuses on advancing research into prosocial behavior. Its main goal is to understand how and why people help, donate, and volunteer, particularly within the context of the digital world and contemporary lifestyles.

2 How does The Giving Lab study giving in the digital age?

The lab explores the emotional, cognitive, and social processes that foster giving through new-age charitable platforms like online websites, social network campaigns, crowdfunding, and mobile apps. They investigate how lifestyle practices shape giving and how digital tools can increase donation effectiveness.

3 Does The Giving Lab's research offer insights for fundraising and charitable organizations?

Yes, the research provides valuable insights into designing more effective donation-raising platforms and crowdfunding campaigns. By understanding donor motivations and digital engagement, organizations can improve conversion rates and overall campaign success.

4 How can I learn more about The Giving Lab's projects and publications?

You can explore the 'Publications' and 'Projects' sections on the website to find academic papers and ongoing studies. The 'Networking Workshops' section may also offer opportunities for engagement and learning more about their work.