The Giving Lab: Advancing Research on Prosocial Behavior & Digital Giving

Advancing research on prosocial behavior, helping, donating, volunteering

The main goal of Danit Ein-Gar’s Giving lab is to study prosocial behavior and to better understand how and why people help, donate and volunteer in the digital world.

In the lab we explore the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.)

For example, we look at how lifestyle practices shape new forms and motivations for giving, how recommender systems that offer donors personalized appeals increase the effectiveness of donation-raising platforms, how donation-raising crowdfunding websites can design more effective campaigns that increase their conversion rate and the overall campaign success.

Frequently Asked Questions

1 What is the primary focus of The Giving Lab's research?

The Giving Lab, led by Prof. Danit Ein-Gar, primarily focuses on advancing research into prosocial behavior. The lab aims to better understand how and why people help, donate, and volunteer, particularly within the context of the digital world and contemporary lifestyles.

2 What specific aspects of digital giving does the lab explore?

The lab explores various aspects of digital giving, including the emotional, cognitive, and social processes that foster giving through new-age charitable platforms like online websites, social network campaigns, crowdfunding, and mobile apps. This includes studying how recommender systems and campaign design influence donation effectiveness.

3 Who leads The Giving Lab?

The Giving Lab is led by Prof. Danit Ein-Gar. Her research is dedicated to studying prosocial behavior and understanding the motivations and mechanisms behind helping, donating, and volunteering in today's society.

4 Where can I find information on the lab's publications and projects?

The website features dedicated sections for "Publications" and "Projects." These areas provide detailed information on the research findings, ongoing studies, and collaborative work conducted by The Giving Lab.