The Giving Lab: Advancing Research on Prosocial Behavior & Digital Giving

Advancing research on prosocial behavior, helping, donating, volunteering

The main goal of Danit Ein-Gar’s Giving lab is to study prosocial behavior and to better understand how and why people help, donate and volunteer in the digital world.

In the lab we explore the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.)

For example, we look at how lifestyle practices shape new forms and motivations for giving, how recommender systems that offer donors personalized appeals increase the effectiveness of donation-raising platforms, how donation-raising crowdfunding websites can design more effective campaigns that increase their conversion rate and the overall campaign success.

Frequently Asked Questions

1 What is the primary focus of The Giving Lab's research?

The Giving Lab, led by Prof. Danit Ein-Gar, primarily focuses on advancing research into prosocial behavior. Its main goal is to understand how and why people help, donate, and volunteer, particularly within the context of the digital world.

2 What specific aspects of prosocial behavior does The Giving Lab investigate?

The lab explores the emotional, cognitive, and social processes that foster giving in contemporary lifestyles and new-age charitable platforms. This includes studying how recommender systems impact donation effectiveness and how crowdfunding campaigns can be designed for greater success.

3 Does The Giving Lab study giving behavior on digital platforms?

Yes, a significant part of The Giving Lab's research is dedicated to understanding prosocial behavior in the digital world. They investigate giving through online websites, social network campaigns, crowdfunding, and mobile applications.

4 How can one learn more about the research or get involved with The Giving Lab?

The website provides sections for "Publications" and "Projects" to explore their work. There are also "Networking Workshops" and a "Contact Us" section for further engagement or inquiries.