The giving lab - The People
I am an associate professor at the Marketing Department at Coller School of Management, Tel-Aviv University and the head of Marketing department. My primary research interest is how and why people give to others in need. Giving may take many forms such as monetary donations, volunteerism, free knowledge sharing (i.e. advice giving) and emotional support etc. I am interested in exploring the new platforms of giving in the modern-digital world (donation raising apps, donation-based crowdfunding, social network campaigns) and the unique psychological processes that play at heart when people need to decide whether to give and how much to give in these platforms.
Other research avenues I am interested in are; self-control, I have developed and validated a dispositional self-control measure temporal effects in consumer behavior and finally how situational and dispositional differences in information processing shape decisions.
I am fortunate to work and collaborate with wonderful research students and colleagues, in Israel, Europe, USA and Asia.
Students collaborating with me on research
Post-Doc, PhD and master students
Complete her PhD in Psychology at Tel-Aviv University
PhD student at Coller school of management, Tel-Aviv University,
PhD student at National School of Development, Peking University
Yu LIN (Anna)
PhD student at the Chinese University of Hong Kong
B.A. Student in Psychology, Film and Television,
Alumni research students
Completed her Msc in Tel-Aviv university,
working in Sapio Research and Development
Alumni research assistants
Master student at the Biology school,
completed his masters in Psychology at Tel-Aviv university