Prosocial researchers in The giving lab
Prof. Danit Ein-Gar
I am an associate professor at the Marketing Department at Coller School of Management, Tel-Aviv University and the head of Marketing department.
My primary research interest is how and why people give to others in need.
Giving may take many forms such as monetary donations, volunteerism, free knowledge sharing (i.e. advice giving) and emotional support etc.
I am interested in exploring the new platforms of giving in the modern-digital world (donation raising apps, donation-based crowdfunding, social network campaigns) and the unique psychological processes that play at heart when people need to decide whether to give and how much to give in these platforms.
Other research avenues I am interested in are; self-control, I have developed and validated a dispositional self-control measure temporal effects in consumer behavior and finally how situational and dispositional differences in information processing shape decisions.
I am fortunate to work and collaborate with wonderful research students and colleagues, in Israel, Europe, USA and Asia.
Research Students
PhD and master students
Natalia Kononov
PhD student at Coller school of management, Tel-Aviv University
Dafna Ironi
MA student in Social Psychology, Tel-Aviv University
Yu LIN (Anna)
PhD student at the Chinese University of Hong Kong
Research assistants
Barak Dakar
B.A. Student in Psychology, Film and Television, Tel-Aviv university
Shir Gofer
MsC Student in Psychology, at Haifa University and Child culture at Tel-Aviv university
Alumni research students
Dr. Yael Ecker
Completed her PhD in Psychology at Ben-Gurion university and is currently at the University of Cologne.
Sharon Zoizner
Completed her Msc in Tel-Aviv university,
working in Sapio Research and Development
Dr. Orly Bareket
Complete her PhD in Psychology at Tel-Aviv University and is currently at Princeton University.