Physical appearance and donation giving

Physical appearance is an important part of one’s identity. Most people actively manage their appearance to look better. However, such activities are considered self-centered and are often associated with vanity. With advancements in technology, more practices help us improve our appearance (Botox, laser hair removal, beard trimming, professional makeup), does that mean we are becoming less focused on others and less pro-social?


In this project we show when and why after engaging in physical improvements practices people behave more pro-socially and specifically donate more.

The goal of this project is to help unravel motivations to engage in pro-social behavior which are activated in today’s lifestyle and social norms. This projects focuses on one common lifestyle aspect (consumption of physical improvements practices) which intuitively benefits the self, and to show that it may also have a positive benefit for others in the form of donation giving.

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