Helping Decisions: Why Men Help Women Survive, Not Thrive
Research by Bareket, Ein-Gar, & Kogut (2023) found that men are less likely to help women in need within empowering contexts, such as business settings, compared to domestic contexts or when helping men. Two studies (N=866) revealed that male donors gave less often and lower amounts to women in business contexts, a bias partially mediated by a lack of empathy for the female recipient. This suggests that men are less inclined to support women in situations that might challenge existing gender hierarchies, a pattern not observed among female donors.
Men are less likely to help women who need help in a business context than they are to help men.
This research examines gender-based helping behavior from a social dominance perspective. We focused on the interplay between the gender of a prospective donor and the gender of the recipient in shaping donation decisions in contexts that either empower recipients or not.
In two studies (N = 866), male (but not female) donors chose to donate less often (Study 2) and to give lower amounts (Studies 1–2) to women in need than to men when donations were made in a potentially empowering context – a business context (e.g., donating to a person whose shop burned down), than in a nonempowering context – a domestic context (e.g., donating to a person whose house burned down).
Lack of empathy for the female recipient among men partially mediated this gender–donation bias effect (Study 2). These findings suggest that men are less likely to help women in situations that empower women and challenge the existing gender hierarchy.