The Giving Lab - Prof. Danit Ein-Gar
Advancing research on prosocial behavior, helping, donating, volunteering
The main goal of Danit Ein-Gar’s Giving lab is to study prosocial behavior and to better understand how and why people help, donate and volunteer in the digital world.
In the lab we explore the emotional, cognitive and social processes that foster giving in contemporary lifestyle and the new-age charitable platforms (online website, social network campaigns, crowdfunding, mobile apps etc.)
For example, we look at how lifestyle practices shape new forms and motivations for giving, how recommender systems that offer donors personalized appeals increase the effectiveness of donation-raising platforms, how donation-raising crowdfunding websites can design more effective campaigns that increase their conversion rate and the overall campaign success.