Current research in the giving lab

Physical appearance is an important part of one’s identity. Most people actively manage their appearance to look better. However, such activities are considered self-centered and are often associated with vanity....

What happens when we are faced with many options? Research has shown that a maximizing mindset is activated. The maximizing mindset is characterized by two features: holding a goal of...

We make consumption choices every day; which coffee to order at Starbucks? Which shoes to buy on Amazon? But making consumption choices is inherently different than making donation choices. Comparing...

Digital platforms as an alternative way of financing have opened a new world of opportunities for raising donations. Digital platforms such as mobile apps, donation-based crowdfunding, social network campaigns, web...